How to write a partnership brief that gets answered

Sample article. A strong brief answers the four questions every partnerships lead asks first: who is the audience, what is the reach, what can I own, and what will it cost.

Lead with the audience. Describe who attends or follows you in one sentence, then back it with a number you can verify.

List your inventory honestly. Brands compare packages side by side, so show exactly what is included and how many of each asset remain.

Price in tiers. A Platinum, Gold, Silver and Supporting tier lets partners self-select instead of negotiating from zero.

Finish with dates: application deadline, decision date and activation window.