Partnership valuation
Estimated partnership value
Fill in what you know — audience, reach, followers, attendance — and get an instant market-rate range.
Indicative estimate based on industry CPM and engagement benchmarks. Not a guarantee of price.
The Balqis Book partnership valuation calculator helps marketing and partnerships teams put a fair price on a sponsorship, collaboration or brand activation. Enter the numbers you know and get an indicative range in seconds, with a breakdown of where the value comes from.
We start from the size of the audience you can reach: attendees at your event, people who see your media, and your social followers. Each one is priced at typical industry cost-per-thousand (CPM) rates for that channel.
A smaller, engaged audience is often worth more than a large passive one. Your engagement rate lifts or lowers the value so that active communities are priced fairly.
Premium audiences, such as luxury buyers or senior decision makers, and high-value markets carry higher multipliers than mass-market or local reach.
Category or full exclusivity raises the price because the partner blocks out competitors. Each deliverable you list, such as a VIP lounge, naming rights or creator posts, adds to the total.